BEYOND Expo 2026 officially opened on May 27 with one of Asia’s largest technology media gatherings, bringing together more than 200 international and Chinese media outlets, KOLs, YouTubers, and content creators. Representing a combined social reach of over 26 million followers, with nearly half of attendees from overseas, the event created a global platform for technology storytelling, product discovery, and cross-border communication.
Designed as the opening highlight of BEYOND Expo, the Media Day connected innovative companies directly with international journalists, creators, and industry commentators before the exhibition officially opened, laying the foundation for four days of continuous global coverage.
A Truly Global Media Community
Media representatives from around the world gathered to explore the latest innovations across AI, robotics, healthcare, mobility, consumer technology, and sustainability.
International participants included Bloomberg, Associated Press, Trusted Reviews, Tech in Asia, e27, Innovation & Tech Today, CDO Trends, DeepTech Times, and TNGlobal, alongside leading Chinese media including CCTV, People’s Daily, China Daily, First Financial, Caixin Global, FT Chinese, Shenzhen TV, Beijing Daily, and Southern Daily.
The event also welcomed major digital platforms and technology publications such as TechNode, Tencent News, NetEase, and Sohu, together with more than 20 internationally recognized technology creators including Dr. Faustino Júnior, Flow Podcast, Max Tech, Andru Edwards, The Gadgetflow, and Patrick Rambles.
The diverse media mix ensured participating companies could engage audiences across traditional media, digital platforms, and creator ecosystems in multiple languages and markets.
70 Companies Showcase Innovation
More than 70 companies participated in Media Day, including 42 innovative enterprises from Shenzhen’s Nanshan District.
Featured innovations covered a broad spectrum of emerging technologies, including:
- Artificial Intelligence and AI applications
- Robotics and embodied intelligence
- Smart hardware and consumer electronics
- Wearable technology and digital health
- Spatial computing and interactive technologies
- Life sciences and biotechnology
- Sustainability solutions
- Cross-border innovation services
- Startup incubation and entrepreneurship
Companies introduced their latest products through live demonstrations, prototype displays, presentations, and interactive experiences, giving media representatives the opportunity to experience technologies firsthand while engaging directly with founding teams and product leaders.
Creating Stories Across Multiple Platforms
Throughout the day, journalists and creators produced content tailored for different audiences and platforms, including:
- Breaking news and feature reporting
- Industry trend analysis
- Product reviews and hands-on testing
- Technology explainers and deep dives
- Video interviews and product showcases
- Cross-platform social media coverage on YouTube, TikTok, Instagram, and major Chinese platforms
This multi-format approach allowed participating companies to expand their visibility across international and regional markets simultaneously.
Connecting Innovation with Global Audiences
Beyond product demonstrations, Media Day provided valuable opportunities for in-depth conversations between innovators and the global media community.
Journalists and creators explored product development journeys, startup stories, commercialization strategies, and international expansion plans through interviews, demonstrations, and exhibition floor discussions.
For participating companies, the event served as an opportunity not only to introduce new technologies but also to establish long-term relationships with media organizations and content creators that continued throughout BEYOND Expo 2026.
Building Momentum for BEYOND Expo 2026
Media Day set the stage for the four-day exhibition, generating global attention ahead of product launches, industry summits, investment activities, and business matchmaking sessions taking place through May 30.
As companies moved from Media Day into exhibitions, keynote sessions, startup competitions, and investor meetings, the stories introduced on opening day continued to evolve across international media channels, strengthening the global visibility of Asian innovation.
By bringing together innovators, journalists, creators, and industry leaders from around the world, BEYOND Expo 2026 reaffirmed its role as a leading platform connecting Asian technology with the global innovation community.