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Location: Shanghai | Reports to: Founder | Type: Full-time

About Us

BEYOND Expo is the “Tech Super Bowl of Asia”—Asia’s most influential science and technology innovation event and industry matchmaking platform. Every year in Macao, it brings together the world’s top technology companies, investment institutions, government representatives, and innovation ecosystem builders, focusing on artificial intelligence, robotics, advanced manufacturing, enterprise services, and frontier technology fields, committed to making every connection create real value.

Role Positioning

Fully oversee the brand’s global marketing strategy and communications system. The core mission is to upgrade marketing from the existing “media execution and event support” into a systematic global growth engine. By integrating content communication, media relations, the KOL ecosystem, and a global resource-exchange partnership network, you will continuously enhance BEYOND’s brand momentum worldwide and directly drive the recruitment and deep participation of core customer groups such as exhibitors, professional audiences, investment institutions, and government stakeholders.

Core Responsibilities

Global Marketing Strategy and Annual Battle Map

1. Develop an annual integrated marketing strategy and execution calendar, and coordinate differentiated approaches and cadence across three major regional markets: China (including Hong Kong, Macao, and Taiwan), Asia-Pacific, and Europe & America.
2. Design complete customer acquisition paths and value communication logic for exhibitor recruitment, professional buyer/investor invitation, and government and institutional cooperation, deeply aligning marketing cadence with the KPIs of each business unit, and set annual OKRs and a full-funnel ROI evaluation system.

Content Communication and Thought Leadership

1. Lead the brand content strategy and systematically transform core on-site assets—keynote insights, new product debut launches, business matchmaking cases, and investment matching deal stories—into high-virality content throughout the year (trend insights, white papers, video columns, etc.), establishing a content production pipeline of “collection → curation → distribution → amplification.”
2. Coordinate owned channels such as the internal WeChat Official Account, Xiaohongshu, LinkedIn, Podcast, etc., to build a year-round, always-on content marketing engine.

Expansion of a Global Resource-Exchange Partnership Network (Core Differentiated Capability)

1. Comprehensively manage and expand BEYOND’s marketing partnership network, upgrading non-cash resource-exchange partnerships with media, communities, associations, government groups, investment institutions, etc., from simple “brand exposure swaps” to year-round, deeply aligned joint growth partnerships.
2. Design differentiated collaboration models and benefit systems for different types of partners, enabling them to produce quantifiable contributions in areas such as early-stage exhibitor recruitment, professional audience invitation, investor recruitment, and content co-creation.
3. Establish a tiered partner management system and performance tracking mechanism, continuously optimizing the structure and output efficiency of the partnership network.
4. Goal: Upgrade marketing partnerships from “distribution channels” to “customer acquisition channels.”

Strategic Upgrade of Media Relations and the KOL Ecosystem

1. Manage and deepen a global matrix of 200+ international and regional core media outlets, upgrading from “sending press releases” to year-round content co-creation partnerships that serve exhibitor recruitment and audience acquisition.
2. Build and operate a global brand ambassador network covering top investors, star entrepreneurs, technology leaders, and industry analysts, transforming from “one-off collaborations” to “long-term trust endorsements.”
3. Coordinate KOL content co-creation and communication synergy, ensuring brand messages achieve viral diffusion across key circles at critical moments.

Commercial Conversion and Full-Funnel Growth

1. Work closely with the commercial team to design a complete conversion path from brand exposure to registration/exhibiting/sponsorship, ensuring traffic generated by the marketing partnership network can be effectively received and converted.
2. Oversee global paid media strategy (LinkedIn, Meta, Google, and regional localized channels) to achieve scaled reach among high-net-worth audiences.
3. Establish a data-driven growth mechanism so that input-output across channels is trackable and attributable.

Team and Management

1. Directly manage the marketing team (new media content, operations, design), driving the team’s upgrade from “execution-support” to “strategy-driven.”
2. Establish annual collaboration mechanisms with parallel departments such as commercial/sponsorship, content/forums, event operations, and community, embedding marketing cadence into each department’s business cycle.

Requirements

Hard Requirements

1. 8+ years of marketing experience, including at least 3+ years of cross-national/cross-regional marketing leadership experience, with relevant experience in large-scale exhibitions/conventions, B2B platforms, international media, or global technology brands.
2. Experience in strategy development and execution across markets (Greater China / Asia-Pacific / Europe & America), with an understanding of business cultures and trust-building paths in different regions.
3. Extensive experience managing “non-cash consideration resource-exchange partnerships,” with a successful track record of converting non-paid partners such as media, associations, and communities into customer acquisition channels with quantifiable contributions.
4. Excellent Chinese and English, able to use both as working languages to directly engage global partners and media.
5. Proven planning ability and successful cases in upgrading media relations from “press release distribution” to “deep content co-creation.”

Preferred Qualifications

1. Possesses senior-level network resources with investment institutions, technology company founders, or innovation department executives at international companies.
2. Experience building a cross-national marketing system from 0 to 1 or restructuring a marketing team.
3. Familiar with the content discourse systems in fields such as AI, robotics, and enterprise services.

What We Look For in You

1. Strategic thinking: able to plan marketing cadence from a full-year, holistic perspective rather than responding to business needs deal by deal.
2. Systems builder: not satisfied with “completing one partnership,” but distilling each collaboration into reusable, iterable methodologies and collaboration models.
3. Ecosystem operator: understands the essential difference between “marketing partnerships” and “business partnerships”—the former uses mutual trust and resources to reinforce each other, pursuing long-term win-win outcomes for both sides.
4. Results-oriented: uses data to prove marketing value and drives the team’s transformation from a “cost center” to a “growth engine.”

What We Offer

1. The opportunity to operate and bring a China-based technology event to the global stage.
2. Daily direct dialogue with Fortune 500 innovation presidents, partners of RMB 10 billion+ funds, and top technology leaders.
3. The strategic space to build a global marketing system from 0 to 1 and define industry standards.

How to Apply

Please send your resume and a marketing concept of no more than 3 pages to: hr@beyondexpo.com

Location: Shanghai | Type: Full-time | Reports to: Founder

Position Positioning

Serving as a core strategy participant and executive within the marketing team, you will deeply participate in the rollout and execution of the brand’s global marketing strategy. You will take primary charge of daily management and operation covering content communication, media relations, KOL ecosystem, as well as resource-swap partnership networks.

You will assist the Marketing Lead in breaking down the overall strategy into actionable annual roadmaps, and drive the team to achieve quantifiable growth in core business targets including exhibitor recruitment, audience acquisition and investor matchmaking.

Core Responsibilities

Annual Marketing Planning & Regional Execution

1. Assist in developing the annual integrated marketing calendar, and coordinate the schedule and key execution priorities across Greater China, Asia-Pacific, Europe and America markets.
2. Design and deliver full-cycle content outreach and conversion funnels for exhibitor recruitment, professional audience invitation, investor outreach and government cooperation initiatives.
3. Participate in setting OKRs for each stage of the marketing funnel, and track data performance throughout implementation.

Content Communication & Thought Leadership Operation

1. Systematically convert core summit output (keynotes, new product launches, matchmaking cases, investment stories) into year-round reusable content assets, including whitepapers, video columns, trend insights and more.
2. Oversee content planning and regular posting across official self-media matrix including WeChat Official Account, Xiaohongshu, LinkedIn, Podcast and other channels, building a year-round continuous content marketing engine.

Daily Operation of Resource-Swap Partnership Network

1. Assist the Lead in expanding and managing non-monetary resource-swap partnerships with global media outlets, communities, industry associations, government bodies, investment institutions and other parties.
2. Take charge of daily communication with partners, fulfillment of contracted partnership benefits and performance tracking, upgrading partnerships from simple brand exposure to joint customer acquisition.
3. Participate in implementing and optimizing the tiered partner management system, ensuring all partnerships deliver quantifiable contributions to exhibitor recruitment, audience acquisition and investor invitation.

Media Relations & KOL Ecosystem Delivery

1. Maintain and deepen regular communication with a matrix of over 200 core global media outlets, upgrading collaboration from press release distribution to co-created content projects.
2. Support the development of a global brand ambassador network, liaise with top investors, entrepreneurs, tech leaders and industry analysts, and design & deliver long-term content collaboration and brand endorsement programs.
3. Manage co-created KOL content and cross-channel communication linkage, enabling viral dissemination of core brand messaging within industry circles.

Full-Funnel Growth & Conversion Coordination

1. Collaborate with the business team to design conversion pathways covering brand exposure, event registration, exhibition participation and sponsorship acquisition, ensuring efficient traffic conversion.
2. Support the management of global paid media campaigns on LinkedIn, Meta, Google and localized regional channels, optimizing outreach efficiency among high-net-worth target groups.
3. Establish channel-specific data tracking and attribution mechanisms, deliver regular performance analysis reports, and drive continuous ROI improvement.

Team Collaboration & Management

1. Assist the Marketing Lead in transforming the team from an execution-support function to a strategy-driven team.
2. Coordinate with internal teams including content, operation and design to align marketing timelines closely with business, forum and event operation cycles.

Job Requirements

Mandatory Criteria

1. 3–5 years of marketing experience, with a minimum of 1 year delivering cross-border or multi-regional marketing projects; prior experience in large-scale exhibitions, B2B platforms, international media or tech brands is required.
2. Hands-on experience in cross-regional (Greater China / Asia-Pacific / Europe & America) content planning and promotion, with a solid understanding of communication styles and trust-building approaches for different markets.
3. Fluent written and spoken English and Chinese, capable of directly liaising with international partners and media as working languages.
4. Possess end-to-end implementation capability covering full content planning to launch, with practical cases of upgrading media relations from simple press release distribution to co-content creation.

Preferred Criteria

1. Existing preliminary connections with investment institutions, tech founders or innovation departments of multinational enterprises.
2. Experience participating in building cross-border marketing systems or upgrading team capabilities.
3. Understanding of and interest in content covering AI, robotics, enterprise services and related sectors.

Who We Are Looking For

1. Strategic Executor: Capable of breaking down strategies into actionable plans instead of only responding to demands passively.
2. Systematic Thinker: Skilled at extracting replicable methodologies and cooperation models from individual partnership projects.
3. Ecosystem Co-builder: Understand that the core of resource-swap cooperation lies in trust and long-term win-win results, rather than simple transactional exchanges.
4. Data-Driven Practitioner: Accustomed to measuring results via data, and able to transform marketing from a “cost center” into a “growth engine”.

What We Offer

1. A core executive role with in-depth participation in the globalization journey of a landmark Chinese tech summit.
2. Hands-on opportunities to liaise directly with innovation executives from Fortune 500 companies, top-tier investors and tech leaders.
3. Career space to participate in scaling the global marketing system from 1 to 10 and optimizing industry standards.

Application

Please send your resume and a marketing proposal (max. 3 pages) to: hr@beyondexpo.com

Work Location: Shanghai

Job Responsibilities

1. Develop exhibition cooperation resources in the Asian market (including Chinese mainland, Southeast Asia, Japan, and South Korea as core regions), focusing on sponsor and strategic partner development for global exhibitions, covering core customer groups such as enterprises, industry associations, leading technology companies, and government institutions;
2. Deeply explore target customers’ needs for brand exposure and market expansion, customize differentiated cooperation plans based on the exhibition’s positioning (such as brand naming rights, hosting themed forums, joint operation of technology exhibition zones, etc.), drive contract signing and implementation, and complete annual global performance targets;
3. Maintain relationships with existing global clients, conduct regular cross-border follow-ups (online + offline), explore repeat cooperation and resource exchange opportunities, and improve client renewal rates and cooperation depth;
4. Lead engagement with regional industry associations, government institutions, etc., promote the expansion of exhibition endorsement resources, and support investment attraction work;
5. Collaborate with the Event Team and Media Team, synchronize global client needs and exhibition execution progress, and ensure the smooth implementation of cooperation projects (such as corporate special events, product launches, etc.);
6. Collect global exhibition industry trends, competitor sponsorship strategies, and client feedback, providing data support and strategic recommendations for the company’s global business layout.

Job Requirements

1. Bachelor’s degree or above, 5+ years of business development experience in the exhibition/event industry, with experience in sponsorship solicitation for global exhibitions preferred;
2. Able to independently complete the entire process from needs alignment and proposal writing to contract signing and implementation; successful cases of actual sponsorship cooperation with state-owned enterprises, central state-owned enterprises, and leading technology companies are preferred;
3. Familiar with the business environment and customer characteristics of the Asian market, with cross-cultural communication skills and the ability to accurately grasp the cooperation preferences of clients in different regions;
4. Fluent in English (able to use it as a working language), able to independently conduct business negotiations and contract communications with overseas clients;
5. Possesses good professional ethics and teamwork spirit, and identifies with the company’s business philosophy.

Job Responsibilities

1. Content planning (planning track): responsible for topic planning, script drafts, storyboard and interview outline writing for selected video programs or content lines, gradually taking on complete content projects independently.
2. Account operations (operations track): responsible for day-to-day operations of the company’s platform accounts—topic scheduling, publishing cadence, trend tracking, comment engagement, and data recording/review—proposing content optimization suggestions based on data.
3. Clip and distribution planning: plan clip angles, titles, and packaging for long-form videos such as conference keynotes and guest interviews; use AI toolchains to complete production steps including clipping, subtitles, and multi-platform adaptation.
4. Creativity and trends: continuously track trending topics, viral content formats, and tech industry dynamics on Douyin, Xiaohongshu, Bilibili, WeChat Channels, and overseas platforms, regularly producing topic ideas and content inspiration.
5. Founder KOL content support: assist with topic suggestions, material preparation, asset archiving, and publishing execution for Dr. Lu Gang’s WeChat Channels.
6. Collaboration and execution: work with the marketing and business teams to deliver customized content for exhibitors and guests; assist in liaising with external production teams and following up on material delivery.
7. Assets and compliance: maintain the video asset library and verify guest authorizations and music/material copyrights before publishing.

Job Requirements

1. Bachelor’s degree or above, any major; degrees in directing, journalism and communication, marketing, Chinese, or related fields preferred; 1–3 years of experience or outstanding fresh graduates are both welcome.
2. Have at least one standout proof of capability: for planning—original scripts, program proposals, or video works; for operations—data or growth cases from accounts you personally managed.
3. Strong internet sense and high content engagement: heavy daily use of Douyin, Xiaohongshu, Bilibili, and WeChat Channels; sensitive to trending topics and platform playbooks, with your own content taste and judgment.
4. Strong writing skills, able to independently write scripts and copy; a fast learner with a quick grasp of AI content tools and a willingness to explore.
5. Good English reading and writing skills, able to process English video materials and verify English subtitles; basic conversational ability is a plus.
6. Curious about the technology sector, willing to learn about AI, robotics, consumer electronics, enterprise services, and related topics.
7. Strong sense of responsibility and execution, able to handle the high-intensity pace during the exhibition period; willing to travel irregularly, including on-site presence at the annual Macao exhibition.
8. Familiar with BEYOND Expo, TechNode, and related tech exhibition/media content, and attentive to content on the founder’s WeChat Channels.

Bonus Points

1. Personal video or image-text accounts with an existing follower base or viral works.
2. Experience with or long-term interest in technology, finance, and venture capital content.
3. Experience using or operating overseas social media (YouTube, LinkedIn, TikTok, and overseas Xiaohongshu).