地点:上海|汇报对象:创始人|类型:全职
Location: Shanghai | Reports to: Founder | Type: Full-time
关于我们
About Us
BEYOND Expo 是“亚洲科技超级碗”——亚洲最具影响力的科技创新盛会与产业对接平台。每年在澳门汇聚全球顶尖科技企业、投资机构、政府代表及创新生态建设者,聚焦人工智能、机器人、先进制造、企业服务及科技前沿领域,致力于让每一次连接都产生真实价值。
BEYOND Expo is the “Tech Super Bowl of Asia”—Asia’s most influential science and technology innovation event and industry matchmaking platform. Every year in Macao, it brings together the world’s top technology companies, investment institutions, government representatives, and innovation ecosystem builders, focusing on artificial intelligence, robotics, advanced manufacturing, enterprise services, and frontier technology fields, committed to making every connection create real value.
职位定位
Role Positioning
全面统筹品牌全球营销战略与传播体系,核心使命是将市场营销从现有的“媒体执行与活动配合”升级为系统化的全球增长引擎。你将通过整合内容传播、媒体关系、KOL生态及全球化资源置换型合作网络,在全球范围内持续提升BEYOND的品牌势能,并直接驱动展商、专业观众、投资机构及政府端等核心客群的招募与深度参与。
Fully oversee the brand’s global marketing strategy and communications system. The core mission is to upgrade marketing from the existing “media execution and event support” into a systematic global growth engine. By integrating content communication, media relations, the KOL ecosystem, and a global resource-exchange partnership network, you will continuously enhance BEYOND’s brand momentum worldwide and directly drive the recruitment and deep participation of core customer groups such as exhibitors, professional audiences, investment institutions, and government stakeholders.
核心职责
Core Responsibilities
一、全球营销战略与年度作战地图
Global Marketing Strategy and Annual Battle Map
- 制定年度整合营销战略与执行日历,统筹中国(含港澳台)、亚太及欧美三大区域市场的差异化打法与节奏。
Develop an annual integrated marketing strategy and execution calendar, and coordinate differentiated approaches and cadence across three major regional markets: China (including Hong Kong, Macao, and Taiwan), Asia-Pacific, and Europe & America. - 为展商招募、专业买家/投资人邀请、政府及机构合作分别设计完整的获客路径与价值传递逻辑,使营销节奏与各业务板块的 KPI 深度咬合,并设定年度 OKRs 及覆盖全漏斗的 ROI 评估体系。
Design complete customer acquisition paths and value communication logic for exhibitor recruitment, professional buyer/investor invitation, and government and institutional cooperation, deeply aligning marketing cadence with the KPIs of each business unit, and set annual OKRs and a full-funnel ROI evaluation system.
二、内容传播与思想领导力
Content Communication and Thought Leadership
- 统领品牌内容战略,将现场核心资产——主题演讲洞察、新品首发亮相、商业对接案例、投资匹配交易故事——系统转化为全年高传播性内容(趋势洞察、白皮书、视频专栏等),建立“采集→策展→分发→发酵”的内容生产流水线。
Lead the brand content strategy and systematically transform core on-site assets—keynote insights, new product debut launches, business matchmaking cases, and investment matching deal stories—into high-virality content throughout the year (trend insights, white papers, video columns, etc.), establishing a content production pipeline of “collection → curation → distribution → amplification.” - 联动内部公众号、小红书、LinkedIn、Podcast 等自有渠道,构建全年不间断的内容营销引擎。
Coordinate owned channels such as the internal WeChat Official Account, Xiaohongshu, LinkedIn, Podcast, etc., to build a year-round, always-on content marketing engine.
三、全球化资源置换型合作网络拓展(核心差异化能力)
Expansion of a Global Resource-Exchange Partnership Network (Core Differentiated Capability)
- 全面管理并拓展 BEYOND 的市场合作网络,将媒体、社区、协会、政府团体、投资机构等无现金支付的资源置换型合作,从单一的“品牌曝光互换”升级为贯穿全年、深度咬合的联合增长伙伴关系。
Comprehensively manage and expand BEYOND’s marketing partnership network, upgrading non-cash resource-exchange partnerships with media, communities, associations, government groups, investment institutions, etc., from simple “brand exposure swaps” to year-round, deeply aligned joint growth partnerships. - 为不同类型合作伙伴设计差异化的合作模式与权益体系,使其在前期招展、专业观众邀请、投资人招募、内容共创等环节均能产生可量化的贡献。
Design differentiated collaboration models and benefit systems for different types of partners, enabling them to produce quantifiable contributions in areas such as early-stage exhibitor recruitment, professional audience invitation, investor recruitment, and content co-creation. - 建立合作伙伴分级管理体系与效果追踪机制,持续优化合作网络的结构与产出效率。
Establish a tiered partner management system and performance tracking mechanism, continuously optimizing the structure and output efficiency of the partnership network. - 目标:将市场合作从“发布渠道”升级为“获客渠道”。
Goal: Upgrade marketing partnerships from “distribution channels” to “customer acquisition channels.”
四、媒体关系与 KOL 生态的战略升级
Strategic Upgrade of Media Relations and the KOL Ecosystem
- 管理与深化全球 200+ 国际及区域核心媒体矩阵,从“发新闻稿”升级为贯穿全年、服务于招展与观众招募的内容共创伙伴关系。
Manage and deepen a global matrix of 200+ international and regional core media outlets, upgrading from “sending press releases” to year-round content co-creation partnerships that serve exhibitor recruitment and audience acquisition. - 构建并运营全球品牌大使网络,覆盖头部投资人、明星创业者、技术领袖及行业分析师,实现从“一次性合作”到“长期信任背书”的转变。
Build and operate a global brand ambassador network covering top investors, star entrepreneurs, technology leaders, and industry analysts, transforming from “one-off collaborations” to “long-term trust endorsements.” - 统筹 KOL 内容共创与传播联动,确保品牌信息在关键节点实现圈层裂变。
Coordinate KOL content co-creation and communication synergy, ensuring brand messages achieve viral diffusion across key circles at critical moments.
五、商务转化与全漏斗增长
Commercial Conversion and Full-Funnel Growth
- 与商务团队紧密协同,设计从品牌曝光到注册/参展/赞助的完整转化链路,确保市场合作网络产出的流量能够被有效承接与转化。
Work closely with the commercial team to design a complete conversion path from brand exposure to registration/exhibiting/sponsorship, ensuring traffic generated by the marketing partnership network can be effectively received and converted. - 统筹全球付费媒体策略(LinkedIn、Meta、Google 及区域本地化渠道),实现高净值客群的规模化触达。
Oversee global paid media strategy (LinkedIn, Meta, Google, and regional localized channels) to achieve scaled reach among high-net-worth audiences. - 建立数据驱动的增长机制,使各渠道投入产出可追踪、可归因。
Establish a data-driven growth mechanism so that input-output across channels is trackable and attributable.
团队与管理
Team and Management
- 直接管理营销团队(新媒体内容、运营、设计),推动团队从“执行支持型”向“策略驱动型”升级。
Directly manage the marketing team (new media content, operations, design), driving the team’s upgrade from “execution-support” to “strategy-driven.” - 与商务/赞助、内容/论坛、活动运营、社区等平行部门建立年度协同机制,将营销节奏嵌入各部门业务周期。
Establish annual collaboration mechanisms with parallel departments such as commercial/sponsorship, content/forums, event operations, and community, embedding marketing cadence into each department’s business cycle.
任职要求
Requirements
硬性条件
Hard Requirements
- 8 年以上市场营销经验,至少 3 年以上跨国/跨区域营销统筹经验,有大型会展、B2B 平台、国际媒体或全球性科技品牌相关经历。
8+ years of marketing experience, including at least 3+ years of cross-national/cross-regional marketing leadership experience, with relevant experience in large-scale exhibitions/conventions, B2B platforms, international media, or global technology brands. - 具备跨市场(大中华区/亚太/欧美)策略制定与执行经验,理解不同区域的商业文化与信任建立路径。
Experience in strategy development and execution across markets (Greater China / Asia-Pacific / Europe & America), with an understanding of business cultures and trust-building paths in different regions. - 具备管理“无现金对价型资源置换合作”的丰富经验,曾成功将媒体、协会、社区等非付费型合作方转化为可量化贡献的获客渠道。
Extensive experience managing “non-cash consideration resource-exchange partnerships,” with a successful track record of converting non-paid partners such as media, associations, and communities into customer acquisition channels with quantifiable contributions. - 中英文俱佳,能作为工作语言直接对接全球合作伙伴与媒体。
Excellent Chinese and English, able to use both as working languages to directly engage global partners and media. - 具备将媒体关系从“发稿”升级为“深度内容共创”的策划能力与成功案例。
Proven planning ability and successful cases in upgrading media relations from “press release distribution” to “deep content co-creation.”
优先条件
Preferred Qualifications
- 拥有投资机构、科技企业创始人或国际企业创新部门高层人脉资源。
Possesses senior-level network resources with investment institutions, technology company founders, or innovation department executives at international companies. - 有从 0 到 1 搭建跨国营销体系或重构营销团队的经验。
Experience building a cross-national marketing system from 0 to 1 or restructuring a marketing team. - 熟悉 AI、机器人、企业服务等领域内容话语体系。
Familiar with the content discourse systems in fields such as AI, robotics, and enterprise services.
我们期待的你
What We Look For in You
- 战略思维:能从全年全局视角规划营销节奏,而非逐单响应业务需求。
Strategic thinking: able to plan marketing cadence from a full-year, holistic perspective rather than responding to business needs deal by deal. - 系统构建者:不满足于“做完一个合作”,而是把每一次合作沉淀为可复用、可迭代的方法论与合作模型。
Systems builder: not satisfied with “completing one partnership,” but distilling each collaboration into reusable, iterable methodologies and collaboration models. - 生态型操盘手:理解“市场合作”与“商务合作”的本质区别——前者是用彼此的信任与资源互相加持,追求的是双方的长期共赢。
Ecosystem operator: understands the essential difference between “marketing partnerships” and “business partnerships”—the former uses mutual trust and resources to reinforce each other, pursuing long-term win-win outcomes for both sides. - 结果导向:用数据证明营销价值,推动团队从“成本中心”向“增长引擎”转型。
Results-oriented: uses data to prove marketing value and drives the team’s transformation from a “cost center” to a “growth engine.”
我们提供
What We Offer
- 将中国本土科技盛会推向全球舞台的操盘机会。
The opportunity to operate and bring a China-based technology event to the global stage. - 直接对话《财富》500 强创新总裁、百亿基金合伙人、顶级技术领袖的日常。
Daily direct dialogue with Fortune 500 innovation presidents, partners of RMB 10 billion+ funds, and top technology leaders. - 从 0 到 1 搭建全球营销体系、定义行业标准的战略空间。
The strategic space to build a global marketing system from 0 to 1 and define industry standards.
申请方式
How to Apply
请将简历及一份不超过 3 页的营销构想发送至:hr@beyondexpo.com
Please send your resume and a marketing concept of no more than 3 pages to: hr@beyondexpo.com.
地点:上海|类型:全职|汇报对象:市场营销负责人
Location: Shanghai | Type: Full-time | Reports to: Founder
职位定位
Position Positioning
作为市场营销团队的核心执行与策略参与层,你将深度参与品牌全球营销战略的落地执行,重点负责内容传播、媒体关系、KOL生态及资源置换型合作网络的日常管理与运营。
Serving as a core strategy participant and executive within the marketing team, you will deeply participate in the rollout and execution of the brand’s global marketing strategy. You will take primary charge of daily management and operation covering content communication, media relations, KOL ecosystem, as well as resource-swap partnership networks.
你将协助市场营销负责人,将整体战略拆解为可执行的年度作战计划,并推动团队在展商招募、观众邀请、投资人对接等核心业务目标上实现量化增长。
You will assist the Marketing Lead in breaking down the overall strategy into actionable annual roadmaps, and drive the team to achieve quantifiable growth in core business targets including exhibitor recruitment, audience acquisition and investor matchmaking.
核心职责
Core Responsibilities
年度营销计划与区域执行
Annual Marketing Planning & Regional Execution
- 协助制定年度整合营销日历,统筹大中华区、亚太及欧美市场的节奏与执行重点。
Assist in developing the annual integrated marketing calendar, and coordinate the schedule and key execution priorities across Greater China, Asia-Pacific, Europe and America markets. - 针对展商招募、专业观众邀请、投资人及政府合作,设计并执行完整的内容触达与转化路径。
Design and deliver full-cycle content outreach and conversion funnels for exhibitor recruitment, professional audience invitation, investor outreach and government cooperation initiatives. - 参与设定各营销漏斗阶段的 OKRs,并追踪执行过程中的数据表现。
Participate in setting OKRs for each stage of the marketing funnel, and track data performance throughout implementation.
内容传播与思想领导力运营
Content Communication & Thought Leadership Operation
- 负责将峰会现场核心内容(主题演讲、新品首发、对接案例、投资故事)系统转化为全年持续输出的内容资产,包括白皮书、视频专栏、趋势洞察等。
Systematically convert core summit output (keynotes, new product launches, matchmaking cases, investment stories) into year-round reusable content assets, including whitepapers, video columns, trend insights and more. - 统筹官方自媒体矩阵(公众号、小红书、LinkedIn、Podcast 等)的日常内容策划与发布,打造全年不间断的内容营销引擎。
Oversee content planning and regular posting across official self-media matrix including WeChat Official Account, Xiaohongshu, LinkedIn, Podcast and other channels, building a year-round continuous content marketing engine.
资源置换型合作网络日常运营
Daily Operation of Resource-Swap Partnership Network
- 协助负责人拓展并管理全球媒体、社区、协会、政府团体、投资机构等无现金支付的资源置换型合作关系。
Assist the Lead in expanding and managing non-monetary resource-swap partnerships with global media outlets, communities, industry associations, government bodies, investment institutions and other parties. - 负责合作伙伴的日常沟通、权益落实与效果追踪,推动合作从“品牌曝光”向“联合获客”升级。
Take charge of daily communication with partners, fulfillment of contracted partnership benefits and performance tracking, upgrading partnerships from simple brand exposure to joint customer acquisition. - 参与合作伙伴分级管理体系的执行与优化,确保各类合作在招展、观众邀请、投资人邀约等环节产生可量化贡献。
Participate in implementing and optimizing the tiered partner management system, ensuring all partnerships deliver quantifiable contributions to exhibitor recruitment, audience acquisition and investor invitation.
媒体关系与 KOL 生态执行
Media Relations & KOL Ecosystem Delivery
- 维护并深化全球 200+ 核心媒体矩阵的日常沟通,推动合作从新闻稿发布向内容共创升级。
Maintain and deepen regular communication with a matrix of over 200 core global media outlets, upgrading collaboration from press release distribution to co-created content projects. - 协助构建全球品牌大使网络,对接头部投资人、创业者、技术领袖及行业分析师,策划并执行长期内容合作与信任背书项目。
Support the development of a global brand ambassador network, liaise with top investors, entrepreneurs, tech leaders and industry analysts, and design & deliver long-term content collaboration and brand endorsement programs. - 统筹 KOL 内容共创与传播联动,确保品牌关键信息在圈层中实现裂变传播。
Manage co-created KOL content and cross-channel communication linkage, enabling viral dissemination of core brand messaging within industry circles.
全漏斗增长与转化协同
Full-Funnel Growth & Conversion Coordination
- 与商务团队协作,设计从品牌曝光到注册、参展、赞助的转化链路,确保流量被有效承接。
Collaborate with the business team to design conversion pathways covering brand exposure, event registration, exhibition participation and sponsorship acquisition, ensuring efficient traffic conversion. - 协助管理全球付费媒体投放(LinkedIn、Meta、Google 及区域本地化渠道),优化高净值客群触达效率。
Support the management of global paid media campaigns on LinkedIn, Meta, Google and localized regional channels, optimizing outreach efficiency among high-net-worth target groups. - 建立各渠道数据追踪与归因机制,定期输出效果分析报告,推动 ROI 持续优化。
Establish channel-specific data tracking and attribution mechanisms, deliver regular performance analysis reports, and drive continuous ROI improvement.
团队协作与管理
Team Collaboration & Management
- 协助市场营销负责人推动团队从“执行支持型”向“策略驱动型”升级。
Assist the Marketing Lead in transforming the team from an execution-support function to a strategy-driven team. - 协同内容、运营、设计等内部职能,确保营销节奏与商务、论坛、活动运营等部门业务周期深度咬合。
Coordinate with internal teams including content, operation and design to align marketing timelines closely with business, forum and event operation cycles.
任职要求
Job Requirements
硬性条件
Mandatory Criteria
- 3–5 年以上市场营销经验,其中至少 1 年以上跨国或跨区域营销项目执行经验,有大型会展、B2B 平台、国际媒体或科技品牌相关经历。
3–5 years of marketing experience, with a minimum of 1 year delivering cross-border or multi-regional marketing projects; prior experience in large-scale exhibitions, B2B platforms, international media or tech brands is required. - 具备跨区域(大中华区/亚太/欧美)内容策划与推广经验,理解不同市场的沟通方式与信任建立路径。
Hands-on experience in cross-regional (Greater China / Asia-Pacific / Europe & America) content planning and promotion, with a solid understanding of communication styles and trust-building approaches for different markets. - 具备资源置换型合作(媒体/协会/社区等非付费合作)的日常管理与效果追踪经验,有将合作转化为可量化获客成果的实操案例。
- 中英文流利,可作为工作语言直接对接国际合作伙伴与媒体。
Fluent written and spoken English and Chinese, capable of directly liaising with international partners and media as working languages. - 具备从内容策划到落地的完整执行能力,有媒体关系从发稿向内容共创升级的实践案例。
Possess end-to-end implementation capability covering full content planning to launch, with practical cases of upgrading media relations from simple press release distribution to co-content creation.
优先条件
Preferred Criteria
- 拥有投资机构、科技企业创始人或国际企业创新部门初级人脉资源。
Existing preliminary connections with investment institutions, tech founders or innovation departments of multinational enterprises. - 有参与跨国营销体系搭建或团队能力升级的经验。
Experience participating in building cross-border marketing systems or upgrading team capabilities. - 对 AI、机器人、企业服务等领域内容有理解与兴趣。
Understanding of and interest in content covering AI, robotics, enterprise services and related sectors.
我们期待的你
Who We Are Looking For
- 策略执行者:能将战略拆解为可执行计划,而非被动响应需求。
Strategic Executor: Capable of breaking down strategies into actionable plans instead of only responding to demands passively. - 系统思考者:善于从单次合作中提炼可复用的方法与合作模型。
Systematic Thinker: Skilled at extracting replicable methodologies and cooperation models from individual partnership projects. - 生态共建者:理解资源置换型合作的核心是信任与长期共赢,而不仅是交换。
Ecosystem Co-builder: Understand that the core of resource-swap cooperation lies in trust and long-term win-win results, rather than simple transactional exchanges. - 数据驱动者:习惯用数据衡量成果,能推动营销从“成本中心”向“增长引擎”演进。
Data-Driven Practitioner: Accustomed to measuring results via data, and able to transform marketing from a “cost center” into a “growth engine”.
我们提供
What We Offer
- 深度参与中国本土科技盛会向全球化迈进的核心执行角色。
A core executive role with in-depth participation in the globalization journey of a landmark Chinese tech summit. - 直接对接《财富》500 强创新高管、顶级投资人与技术领袖的实战机会。
Hands-on opportunities to liaise directly with innovation executives from Fortune 500 companies, top-tier investors and tech leaders. - 参与从 1 到 10 搭建全球营销体系、优化行业标准的发展空间。
Career space to participate in scaling the global marketing system from 1 to 10 and optimizing industry standards.
申请方式
Application
请将简历及一份不超过 3 页的营销构想发送至:hr@beyondexpo.com
Please send your resume and a marketing proposal (max. 3 pages) to: hr@beyondexpo.com
工作地点:上海
Work Location: Shanghai
岗位职责
Job Responsibilities
- 开拓亚洲市场(包括中国内地、东南亚、日韩等核心区域)的展会合作资源,聚焦全球性展会的赞助商、战略合作伙伴开发,覆盖企业、行业协会、头部科技公司及政府机构等核心客户群体;
Develop exhibition cooperation resources in the Asian market (including Chinese mainland, Southeast Asia, Japan, and South Korea as core regions), focusing on sponsor and strategic partner development for global exhibitions, covering core customer groups such as enterprises, industry associations, leading technology companies, and government institutions; - 深度挖掘目标客户的品牌曝光、市场拓展需求,结合展会定位定制差异化合作方案(如品牌冠名、主题论坛承办、技术展区联合运营等),推动合作签约及落地,完成年度全球业绩指标;
Deeply explore target customers’ needs for brand exposure and market expansion, customize differentiated cooperation plans based on the exhibition’s positioning (such as brand naming rights, hosting themed forums, joint operation of technology exhibition zones, etc.), drive contract signing and implementation, and complete annual global performance targets; - 维护已合作的全球客户关系,定期进行跨国回访(线上 + 线下),挖掘二次合作及资源置换机会,提升客户续约率及合作深度;
Maintain relationships with existing global clients, conduct regular cross-border follow-ups (online + offline), explore repeat cooperation and resource exchange opportunities, and improve client renewal rates and cooperation depth; - 牵头对接区域内行业协会、政府机构等,推动展会背书资源拓展,助力招商工作开展;
Lead engagement with regional industry associations, government institutions, etc., promote the expansion of exhibition endorsement resources, and support investment attraction work; - 与 Event Team、Media Team 联动,同步全球客户需求与展会执行进度,保障合作项目(如企业专场活动、产品发布等)顺利落地;
Collaborate with the Event Team and Media Team, synchronize global client needs and exhibition execution progress, and ensure the smooth implementation of cooperation projects (such as corporate special events, product launches, etc.); - 收集全球展会行业动态、竞品招商策略及客户反馈,为公司全球业务布局提供数据支持及策略建议。
Collect global exhibition industry trends, competitor sponsorship strategies, and client feedback, providing data support and strategic recommendations for the company’s global business layout.
任职要求
Job Requirements
- 本科及以上学历,5 年以上展会 / 活动行业商务拓展经验,有全球性展会赞助招商经验者优先;
Bachelor’s degree or above, 5+ years of business development experience in the exhibition/event industry, with experience in sponsorship solicitation for global exhibitions preferred; - 能独立完成从需求对接、方案撰写到签约落地的全流程,有与国企、央企及头部科技公司的实际招商合作成功案例优先;
Able to independently complete the entire process from needs alignment and proposal writing to contract signing and implementation; successful cases of actual sponsorship cooperation with state-owned enterprises, central state-owned enterprises, and leading technology companies are preferred; - 熟悉亚洲市场商业环境及客户特性,具备跨文化沟通能力,能精准把握不同区域客户的合作偏好;
Familiar with the business environment and customer characteristics of the Asian market, with cross-cultural communication skills and the ability to accurately grasp the cooperation preferences of clients in different regions; - 英语流利(可作为工作语言),能独立与海外客户进行商务谈判及合同沟通;
Fluent in English (able to use it as a working language), able to independently conduct business negotiations and contract communications with overseas clients; - 具备良好的职业素养及团队协作精神,认同公司业务理念。
Possesses good professional ethics and teamwork spirit, and identifies with the company’s business philosophy.
一、岗位职责
Job Responsibilities
- 内容策划(策划向):负责部分视频栏目或内容线的选题策划、脚本初稿、分镜与采访提纲撰写,逐步独立承担完整内容项目。
Content planning (planning track): responsible for topic planning, script drafts, storyboard and interview outline writing for selected video programs or content lines, gradually taking on complete content projects independently. - 账号运营(运营向):负责公司平台账号的日常运营——选题排期、发布节奏、热点跟进、评论互动与数据记录复盘,基于数据提出内容优化建议。
Account operations (operations track): responsible for day-to-day operations of the company’s platform accounts—topic scheduling, publishing cadence, trend tracking, comment engagement, and data recording/review—proposing content optimization suggestions based on data. - 切片与分发策划:为展会演讲、嘉宾访谈等长视频策划切片角度、标题与包装方式;运用 AI 工具链完成切片、字幕、多平台适配等生产环节。
Clip and distribution planning: plan clip angles, titles, and packaging for long-form videos such as conference keynotes and guest interviews; use AI toolchains to complete production steps including clipping, subtitles, and multi-platform adaptation. - 创意与热点:持续跟踪抖音、小红书、B站、视频号及海外平台的热点、爆款形式与科技行业动态,定期输出选题创意与内容灵感。
Creativity and trends: continuously track trending topics, viral content formats, and tech industry dynamics on Douyin, Xiaohongshu, Bilibili, WeChat Channels, and overseas platforms, regularly producing topic ideas and content inspiration. - 创始人 KOL 内容支持:协助卢刚博士视频号的选题建议、资料整理、素材归档与发布执行。
Founder KOL content support: assist with topic suggestions, material preparation, asset archiving, and publishing execution for Dr. Lu Gang’s WeChat Channels (视频号). - 协同与执行:配合市场、商务团队落地展商与嘉宾的定制内容需求;协助对接外部制作团队,跟进素材交付。
Collaboration and execution: work with the marketing and business teams to deliver customized content for exhibitors and guests; assist in liaising with external production teams and following up on material delivery. - 素材与合规:维护视频素材库,发布前核对嘉宾授权、音乐与素材版权。
Assets and compliance: maintain the video asset library and verify guest authorizations and music/material copyrights before publishing.
二、任职要求
Job Requirements
- 本科及以上学历,专业不限,编导、新闻传播、市场营销、中文等相关专业优先;1–3 年经验或优秀应届毕业生均可。
Bachelor’s degree or above, any major; degrees in directing, journalism and communication, marketing, Chinese, or related fields preferred; 1–3 years of experience or outstanding fresh graduates are both welcome. - 有一项拿得出手的能力证明:策划向——附原创脚本、栏目策划案或视频作品;运营向——附本人运营账号的数据或增长案例。
Have at least one standout proof of capability: for planning—original scripts, program proposals, or video works; for operations—data or growth cases from accounts you personally managed. - 网感极强、内容活跃度高:日常重度使用抖音、小红书、B站、视频号,对热点和平台玩法敏感,有自己的内容审美与判断。
Strong internet sense and high content engagement: heavy daily use of Douyin, Xiaohongshu, Bilibili, and WeChat Channels; sensitive to trending topics and platform playbooks, with your own content taste and judgment. - 文字功底好,能独立写脚本和文案;学习能力强,对 AI 内容工具上手快、愿意钻研。
Strong writing skills, able to independently write scripts and copy; a fast learner with a quick grasp of AI content tools and a willingness to explore. - 英文读写良好,能处理英文视频素材、核对英文字幕;口语可做基本沟通者优先。
Good English reading and writing skills, able to process English video materials and verify English subtitles; basic conversational ability is a plus. - 对科技领域有好奇心,愿意了解 AI、机器人、消费电子、企业服务等话题。
Curious about the technology sector, willing to learn about AI, robotics, consumer electronics, enterprise services, and related topics. - 责任心强、执行力好,能适应展会期间高强度节奏;接受不定期出差,含每年澳门展会驻场。
Strong sense of responsibility and execution, able to handle the high-intensity pace during the exhibition period; willing to travel irregularly, including on-site presence at the annual Macao exhibition. - 了解 BEYOND Expo、TechNode 等相关科技展会与媒体内容,关注创始人相关视频号。
Familiar with BEYOND Expo, TechNode, and related tech exhibition/media content, and attentive to content on the founder’s WeChat Channels (视频号).
三、加分项
Bonus Points
- 个人视频/图文账号有粉丝基础或爆款作品。
Personal video or image-text accounts with an existing follower base or viral works. - 有科技、财经、创投类内容经验或长期关注。
Experience with or long-term interest in technology, finance, and venture capital content. - 有海外社媒(YouTube、LinkedIn、TikTok、小红书海外版)使用或运营经验。
Experience using or operating overseas social media (YouTube, LinkedIn, TikTok, and overseas Xiaohongshu).
If you are interested in joining us, please send your CV to hr@beyondexpo.com. We will get you in touch ASAP! Thank you!
如果您感兴趣成为 BEYOND EXPO 团队中的一员,请将您的简历发至 hr@beyondexpo.com, 我们将尽快和您联系!谢谢!