Step into BEYOND Expo 2026, where sports, wellness, and frontier technology converge. As the centerpiece of the BEYOND Open Innovation Program, this dedicated Spotlight brings UFC’s high-performance vision to the forefront of innovation
We invite all exhibitors at BEYOND Expo 2026 — from startups to established technology leaders — to showcase bold solutions and multi-dimensional concepts that push the boundaries of the sports ecosystem.
As part of BEYOND Expo’s opencollaborative platform, companies of all stages have the opportunity to showcase their innovations to an audience that includes UFC senior executives and industry leaders, creating meaningful breakthroughs at the intersection of sports and technology.
Focus Areas Include:
- Robotics: Advanced training and competition robots designed for combat sports
- Wearable Technology & Biometrics: Real-time athlete monitoring and smart performance equipment.
- AI & Predictive Analytics: Immersive health and fitness training solutions, AI-driven coaching, performance modelling and motion-based gaming.
- Fan Interaction & Engagement Technology: Next-generation digital experiences and connectivity platforms
- …and other emerging and pioneering SportsTech domains.
Why Participate?
- Opportunity to engage directly to UFC representatives during BEYOND Week for strategic feedback and potential real-world application.
- Gain unmatched access to a network of industry experts and technology pioneers.
- Startups (bootstrapped to Pre-Series A) can apply for a Startup Kiosk at a preferential rate (subject to review).
Key Dates:
- March 30: Application Deadline
- April 10 – April 22: Technology Deep Dive & Screening
- May 12: Announcement of Demo Day Finalists
- May 27-30: BEYOND Expo 2026
Ready to step into the arena? Registration is now open. Applications are reviewed on a rolling basis; we encourage early submission to secure your spot in the screening process. Click here or scan the QR code to join us!
