At BEYOND Expo 2026, the New Product Launch event (May 28–30) will, for the first time, be integrated with Media Day (May 27). Companies participating in the New Product Launch will gain both Media Day exposure opportunities and premium presentation slots.
A single new product launch will now be upgraded into a three-stage communication strategy:
- 2-minute Media Day showcase (capture media attention)
- Media Day pop-up booth (build media connections)
- 18-minute official product launch (ignite widespread coverage)
Why are we reinventing the product launch format?
Every year, countless tech products debut at major exhibitions. Stages, lighting, presentations—months of preparation go into a single launch. Yet many companies face the same reality: the product is launched, but few people actually see it.
Especially at large expos, where events are dense and information overload is common, even a brilliant product launch can go unnoticed without media coverage. It’s like setting off fireworks in the deep ocean—no matter how dazzling, no one sees them.
To break this cycle, BEYOND Expo is introducing a new launch model. Companies won’t just have a stage—they’ll enter the media spotlight before the official launch.
A Three-Stage Communication Strategy for Product Launches
In the past, a launch was the starting point. Today, it is a communication node.
STEP 01: 2-Minute Media Preview — The Center of Attention
Media Day is a key highlight before the official opening of BEYOND Expo—a closed-door event open only to global media, KOLs, and exhibitors. It gathers 200+ leading media outlets, top influencers, and major YouTubers worldwide.
On the Media Day stage, you only have 2 minutes—but during those 2 minutes, you are the center of attention. Every word and action could become the beginning of media coverage.
This is not a full launch—it’s more like a trailer. During Media Day, media representatives scout for innovative products, plan interviews, and decide coverage topics for the coming days. If your product appears on Media Day, media will be able to notice your innovation early.
These two minutes are crucial for deciding whether they will attend your official launch, arrange interviews, or prepare coverage in advance.
It is also a golden opportunity for brands to proactively build media relations.
STEP 02: Media Day Pop-up Booth — Connect with 200+ Media in One Go
For media, listening to a stage presentation isn’t enough—they want to see and experience the product.
All participating companies will receive an exclusive Media Day pop-up booth. After the 2-minute showcase, media can visit the booth to experience the product up close, talk to the team, and even conduct interviews or filming.
During the two-hour closed door session, global media will gather at the exhibition area. This means your product can connect with media and secure exposure even before the expo officially opens.
STEP 03: 18-Minute Official Launch — Dedicated Stage, Full Online & Offline Exposure
At the BEYOND Expo DEMO STAGE, your product takes center stage.
Companies will have a full 18-minute presentation slot to showcase product technology, features, use cases, and brand vision to industry media, investors, and key clients in a professional, immersive environment.
For media already familiar with your product from Media Day, this becomes the core content for in-depth coverage.
The launch is no longer the starting point—it becomes the highlight moment, combining:
- Live streaming
- On-site media coverage
- Industry audience engagement
This is where brand visibility, influence, and industry recognition reach their maximum impact.
Additional Benefits
Beyond the 18-minute stage presentation on BEYOND Expo’s main stage, participating companies will also receive:
- Official announcements on the official website & app
- Full on-site video coverage by the official production team
- Edited highlight videos for ongoing promotion
- Full-cycle promotion across owned channels
- Inclusion in the official “BEYOND Spotlight Launch” feature
Let innovation be seen by the world
The tech industry never lacks great products. What it lacks is the opportunity for the world to see them.
This upgraded launch model is not just a product launch—it’s a complete media exposure system.
We aim to provide tech companies with a more efficient platform—so innovation can be discovered faster by the media, industry, and the market.
If you’re preparing to launch a new product, now is the perfect time.
Let the world know its name for the first time.
Media Day slots and premium launch positions are limited. Scan the QR code below or click here to secure your spot.
