The Super Bowl is far more than a game. It is one of the rare moments when sport, commerce, and popular culture peak at the same time — hundreds of millions watching in unison, while brands compete for a single, global spotlight. Over decades, it has become something bigger than the sport itself: the ultimate arena where the world’s attention converges.
A similar convergence is now happening in technology.
As the centre of gravity for global innovation shifts decisively toward Asia, founders, investors, industrial leaders, and international media are searching for one place where the region’s breakthroughs can be seen clearly, collectively, and at full scale.
BEYOND Expo has become that place.
All eyes on the Super Bowl.
All eyes on BEYOND Expo.
The annual vantage point where Asia’s innovation becomes global narrative becomes global narrative
If the Super Bowl marks the pinnacle of sport fused with business, BEYOND Expo is rapidly establishing itself as one of the world’s most important annual vantage points on Asia’s technology ecosystem — an intense few days each May when the international community recalibrates its view of where Asian innovation is heading.
From 27–30 May 2026 in Macao, BEYOND Expo will transform the city into a temporary global technology capital. It is not merely an exhibition — it is a high-impact junction of ideas, capital, industry, and international attention.
Across four days, BEYOND Expo brings together:
- 1,200+ exhibitors, from Fortune 500 companies to Asia’s most ambitious young ventures
- 400+ speakers, 200+ sessions, across seven stages, exploring AI, cross-border investment, women in tech, sports technology, and regional cooperation
- 500+ international media representatives, nearly half from outside Asia — making BEYOND Expo the platform from which the world increasingly interprets the Asian tech story
- 30,000+ Attendees, bringing together global innovators, investors, and thought leaders from over 120+ countries and regions
The game — where real decisions happen
The Super Bowl’s drama lies in a few plays that change the scoreboard. At BEYOND Expo, the stakes are different — and in many ways more consequential: which technologies move from concept into the real economy.
BEYOND Expo is designed not only for discovery, but for outcomes.
Key opportunities include:
- Fund at First Pitch (FAFP) — a serious deal-making pitching platform connecting 300+ startups with 200+ investment institutions, enabling 800+ targeted business matchmaking meetings built for commitments, not just exposure
- Business Matching — direct introductions between innovators and major corporates across technology, construction, finance, energy, automotive, and consumer sectors, matching solutions to concrete industry needs
- Media Day — an exclusive pre-opening day on May 27, bringing 100+ leading outlets and international influencers on-site for curated previews and early access to the most exciting innovations
The show — where alignment is forged
The Super Bowl halftime show is the burst of spectacle that makes the event cultural. At BEYOND Expo, the most decisive moments often arrive after the exhibition halls close — when the conversations become personal and the relationships become real.
This is the role of BEYOND Week (May 27-31): turning evenings into concentrated networking where trust is built, partnerships take shape, and long-term alignment is forged in ways no daytime schedule can replicate.
Standout nights include:
- UFC Fight Night in Macao — a rare fusion of technology, combat sport, and entertainment
- Gala Dinner & Awards — the flagship evening, putting the most compelling innovators in the spotlight
- BGlobal Pool Party — where formalwear gives way and conversations begin
- Golf Charity Tournament — executive networking wrapped in sport and social purpose
Daytime is for technology, capital, and deals.
Nighttime is where alignment is forged.
A global view, rooted in reality
The Super Bowl offers the world a shared peak moment in sport. BEYOND Expo delivers something equally powerful: innovation meeting the world at industrial scale.
In 2026, the central story is AI’s decisive transition — from digital models and code into physical products, factories, infrastructure, and everyday systems. The harder question BEYOND Expo addresses is not what AI can do in theory, but how it becomes deployable and commercially viable at speed.
Asia is no longer simply the place where innovation is born. It is increasingly where innovation is industrialized — and shipped globally.
BEYOND Expo is where that process becomes visible and impactful to the global community.
This is why BEYOND Expo has never been simply an expo. It is the growing platform where the world watches Asia innovate — and where Asian founders, teams, and companies learn how to win on the world stage.
Here, the future isn’t predicted.
It’s being built.
May 27–30, 2026. Macao.
All eyes on BEYOND Expo.
All eyes on YOU.
Click here or scan the QR code below to join us!
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