Founded in March 1999, Zhongguancun Online (ZOL) has been deeply engaged in the vertical field of science and technology for 23 years. It is the first shopping guide platform committed to living science and technology commodities of new consumer forces. ZOL is user-oriented and carrying the mission of “helping users buy good products and helping clients sell good products”. Bringing the advantage of being leading media of science and technology into fully play, ZOL outputs 200 professional articles every day, with an average daily exposure of 237 million. UGC users produce an average of 3,500 posts and 230 videos per day, affecting 70 million scientific and technological people every month, to make users’ consumption choices simpler and more pleasant!